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Director of Editorial (m/f/d)

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Datum: 06.01.2023

Standort: New York, US, 10011

Unternehmen: ESPRIT Europe GmbH

ESPRIT is embarking on an exciting new chapter with a bold creative direction celebrating the brand’s fresh, colorful, and optimistic vision of lifestyle, introducing to a new generation that belief that, “If it’s not inspiring, it’s not ESPRIT.”

 

As part of this new journey, ESPRIT is building a new creative hub in New York City, where this role will be based.

 

We are seeking for a 


Director of Editorial (m/f/d) 

to complete our Team. (ID 26847)

 

About the Role

ESPRIT is looking for a Director of Editorial to lead the development and execution for the brand’s tone of voice in all aspects of consumer facing, omni-channel communications. The ideal candidate has eight or more years of fashion apparel, editorial, or agency experience writing copy from brand defining vehicles (mission statements and tone of voice strategies) to marketing materials (email, site, mobile), promotions, social media and digital. Additionally, this candidate has experience in managing other writers and partnering with Art Directors and Marketing managers to help create and maintain a consistent brand voice.

 

Your Main Responsibilities

 

  • Direct written content for the full range of marketing events, circular, promo, social media and online initiatives. Lead the global copy vision for ESPRIT and write or direct a range of projects including seasonal themes, original ideas for events, and direct retail and online language.
  • Manage editorial element of projects throughout entire production cycle; attend all kick-offs and creative reviews, create copy direction, and collaborate with Marketing, Merchant, and Product Design teams to ensure timely and appropriate creative.
  • Collaborate with external agency partners to share copy and to ensure consistency of brand voice and editorial elements. Establish and maintain consistent brand voice and style for the brand, top to bottom.
  • Continually manage brand voice execution, copy quality, and activities of direct reports.
  • Work independently, with a copy team, with external partners, and with designers and art directors to create ideas, provide inspiration, and craft copy.
  • Self-edit and proofread copy decks prior to delivery. Update copy decks as needed. Ensure accuracy of product information and price points. Proofread comps, mechanicals, and printer's proofs.
  • Prioritize, manage workload, and that of direct reports. Work independently to anticipate problems before they arise; find solutions, follow-up on own initiative. Protect business by ensuring copy has stylistic, strategic, and legal approvals.
  • Continually ascertain workflow efficiency and accurate completion of jobs according to preset timelines (including designer timelines, production deadlines, translation deadlines, and revisions due to changes in strategy or messaging).
  • Create a development plan for direct reports and actively engage in the inspiration, training, and professional growth of the team.

 

Your Skills and Competencies

 

  • 8+ years of advertising, design agency, and/or in-house copywriting experience, preferably with retail advertising examples in portfolio. (No technical writers, editors or journalists please.)
  • Bachelor's degree in Communications, Journalism, English, or related field.
  • Superb command of English language and grammar.
  • Ability to create and adapt writing to ESPRIT voice.
  • Proven ability writing and editing marketing vehicles for a retail brand.
  • Comfortable working on multiple projects in a fast-paced, timeline driven, retail environment.
  • Experience managing others
  • Excellent editing and proofreading skills.
  • Articulate thinker with a sense of humor and an ability to take creative direction, react quickly, and interact productively during brainstorming sessions and kick-off meetings.
  • Pop-cultural awareness and experience in social media and how consumers receive information.
  • First-rate organizational skills.
  • Detail-oriented.
  • Proficient in Mac platforms and Microsoft Word.

 

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation Range ~$150K: This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.