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Campaign Manager (m/f/d)

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Date: Jun 10, 2022

Location: Ratingen (Headquarter), Germany, 40882

Company: ESPRIT Europe GmbH

Esprit isn’t just an Employer. It is more than a fashion brand, staying true to our core values of sustainability and diversity.

We are looking for real personalities. Smart characters with attitude, corners and edges. We love what we do. And so should you.

 

You are a team-player loving to take challenges together with your colleagues?

You would like to work in a company whose products are well-known and support such company in its success? 

 

Then apply now as

Campaign Manager (m/f/d)  
 

to support our Team. (ID 22502)

 

Your tasks

  • You will develop and execute strategies for customer acquisition, retention and reactivation through different communication channels (Email, App and Print).
  • You manage flawless, on-time and high impact campaign execution along complete consumer journey with objective to drive activation and loyalty; Focus on email newsletter, consumer lifecycle automation, trigger mails and app communication
  • You manage segmentation, control groups and implement test plans to understand drivers of response and lifecycle value for Email, App and Print communication
  • You will develop and implement various campaign ideas that lead to an increase of digital available customers to maximize all customer growth opportunities
  • You create personalized and dynamic content to maximize customers engagement
  • You will work closely together with our Customer Experience Team to align on new concepts
  • You lead the alignment between the internal Go-To-Market team and external agencies for a flawless campaign execution
  • Continuous monitoring and improvement of performance: develop core KPIs, ensure ROI from all communications and report campaign results regularly including recommendations to key stakeholders
  • You'll coordinate closely with our internal and external creative departments to get the assets needed for brand partner campaigns
  • Create, manage and improve templates, content blocks and journey automations according to customer and marketing needs (insights into action)

 

Your skills

  • You have more than 2 years of experience in marketing automations, e.g. Salesforce Marketing Cloud
  • You have a bachelor's/master's degree in business, marketing or a comparable educational qualification
  • You have hands-on experience with SQL
  • Advanced knowledge in HTML and Amp script
  • You have advanced knowledge in Microsoft Excel
  • You have advanced experience in data visualization tools, e.g. PowerBI, Adobe Analytics
  • You have strong project management skills (experience with Agile, Scrum, Kanban preferrable), stakeholder management
  • You have a strong analytical, data driven mindset and are comfortable working with customer-related data and KPIs such as Opening Rate, Click Rate, Conversion Rate
  • You have a very good command of the English and German language
  • You have strong communication and interpersonal skills and are able to work cross-functionally
  • You are solution oriented

 

Our Benefits

  • We have a flexible mobile office arrangement that allows you to choose your work location at least two days a week
  • We are a team that places a lot of value on collegial and open cooperation, open feedback is always appreciated
  • With us you get 40% staff discount on our entire product range
  • We don't have a dresscode, you can wear whatever you feel comfortable in. Get inspired: https://to.esprit.com/shop
  • We offer you of course a subsidy for public transport or you can park on one of our free parking spaces 
  • We have an award-winning canteen that provides you with really tasty and healthy food every day

 

Are you a good match for this Job?
Then please submit an application with your salary expectations and an indication of your earliest starting date. Please feel free to contact Sophie Braun if you have any questions.